The platform you choose for your business website will dictate the success of your business for the years to come. Most importantly, once you have chosen a platform, it's not as easy to shift to another platform later. So, to save yourself from regret, low productivity, and thousands of dollars down the road, it's imperative that you choose wisely now. Both WordPress and Squarespace have enabled thousands of businesses and individuals to set up their websites and portfolios. However, both take opposing and contrasting paths to reach the same destination. In this article, we’ll cover a comprehensive WordPress vs Squarespace comparison from different angles including their features, ease of use, pricing, design, etc. So, without further ado, let’s dive into it!
What is WordPress?
WordPress is website building platform that powers about 43% of the internet. In fact, it is used by more bloggers, merchants, and Fortune 500 companies than all other platforms combined. WordPress is an excellent platform to use if you want to set up a custom website that can be scaled up in the future at a relatively low-price bracket. As the platform is open source, there are limitless opportunities for customization. Moreover, because of its widespread adoption, there are thousands of third-party plug-ins and themes that ensure that your website is equipped with all the functionality that you require.
Features of WordPress:
As mentioned above, WordPress is the platform chosen by almost half of the world's merchants and bloggers. Let’s now take a look at why so many people prefer WordPress:
1- Free to Set Up
WordPress is free to set up, and you'll only have to shell out hosting fees. Moreover, there are thousands of community-built themes and plug-ins that are free to use as well. It's important to note here that if you want to scale up, using more unique themes and complex plug-ins can start to accumulate the overall cost.
2- Mobile Friendly
With more and more users preferring mobile devices to roam the internet, it's crucial that your website works seamlessly on mobile devices as well. Otherwise, you’ll be cut off from a significant slice of your potential audience. The good thing about WordPress is that it allows you to develop mobile-friendly websites that work seamlessly on any device.
3- Advanced Tools
As your website grows, you’ll require tools that can give you an in-depth analysis of your performance and open up avenues for further improvement. WordPress offers SEO tools, analytics, and built-in social sharing to make sure that you’re always on top of everything.
What is Squarespace?
Squarespace is home to millions of websites and has enabled talented artists and merchants to enhance their online presence. Squarespace is available as a SaaS (software as a service), and its plans range between 12 and 55 dollars per month.
What makes Squarespace special is its simplicity, enabling even the least tech-savvy among us to develop their websites with a few clicks, and as those websites grow, higher-tier plans cater to their needs. With award-winning templates that can be customized to reflect your brand image, it’s no wonder why Squarespace is the go-to platform for many websites.
Features of Squarespace:
Squarespace realizes that many customers do not require complex features and only want things to just work. Keeping with that philosophy in mind, here are a few key features that Squarespace just gets right:
1- Customizable Templates
2- Pre-built Layouts
Users can use Squarespace to create a page using pre-designed structures for certain purposes, including contact, about, blog, portfolio, products, and more. You may also customize the look by adding or removing certain blocks.
3- Design Tools and Panel
Flexible layouts, configurable color palettes, Google and TypeKit fonts, free high-quality pictures via Unsplash, a unique backdrop art creation tool, built-in photo editing features, videos, and background banners are all available through Squarespace. Your Squarespace website can be modified to look distinctive with only a few clicks, thanks to hundreds of configurable variables, fonts, colors, and animations.
WordPress VS Squarespace: Head-To-Head Comparison
Now that we know a little bit about each platform and the features that make them unique, it’s time to pit them against each other in five key areas. Pricing, customization, time and effort, customer service, and ease of use are all crucial metrics that you should be considering while you pick a platform for your website. Depending on your requirements, these differences will help you decide which is the platform for you. So, let’s start our WordPress vs Squarespace head-to-head comparison.
1- Ease of Use
Not all of us are technical wizards. In fact, most of us only know how to use websites and applications while knowing little about their inner workings. This is something to keep in mind while you pick a platform for your website.
WordPress, with its infinite capability of customization, is a developer's dream; but for your average joe, it may seem like a nightmare if you are not using page builder plug-ins. Squarespace is the exact opposite; it enables even the most tech-illiterate amongst us to get up and run their own websites with ease.
It all depends on you and how confident you are with your technical skills. If you feel yourself hiding away from coding and de-bugging, then fret not, Squarespace is the one for you. As it's easier to use when compared to WordPress.
2- Time and Effort
Stemming directly from the previous point, how much resources are you willing to put into developing your website and keeping it updated? WordPress will require a dedicated developer to make sure that all the third-party plug-ins and themes tie in well with each other. With Squarespace, you don't have to worry about all this, as everything is meant to work together.
Again, it depends on the individual and whether or not they're willing to put in that extra effort for a bespoke website. As a business owner or artist, you already have too much on your plate, and your website should help alleviate some of that burden, not add more to it.
There are two sides to every coin. That extra time and effort will open avenues for unparalleled customizations. WordPress has thousands of community-built themes and plug-ins. On the other hand, Squarespace has around a hundred themes and thirty plug-ins.
Keeping this in mind, the additional effort and difficulty in using WordPress might be worth it if you're looking for a specific theme or even having one built just for you. Moreover, some plug-ins (for example, plug-ins for flash games) aren't offered by Squarespace, and users who want them have no options other than to turn to WordPress.
Now let's get to the most important factor while making any decision: what is it going to cost? With Squarespace, the pricing is pretty straightforward. They have four different plans ranging from $12 to $54 a month. All you have to do is choose the plan you feel best suits your requirements, and you are done.
With WordPress, it's a little more complicated. The platform is free to start off, but then you have to pay for hosting. Most of the themes and plug-ins are also paid, but there are free versions available for everything that lack a little functionality.
It's hard to give you an exact figure for what building a website over WordPress is going to cost you. Depending on your requirements, it could only be the cost of hosting; on the other hand, it could easily be much more than even the most expensive Squarespace plan.
5- Customer Service
Things go wrong. No matter how careful or how skilled you may be, Murphy's law still holds true. When things do go wrong, you're going to need expert help, and to be blunt, this help is not going to be available with the free version of WordPress. They tell you to leave an email, but it's rarely answered promptly.
That's not to say that you won't have any help if you use WordPress. The benefit of being open source is that WordPress has a dedicated community, and often you'll find solutions to your problems on community forums. You could even reach out to the publishers of the plug-in or theme that seems to be causing the problem. Squarespace, on the other hand, has a customer service team that is skilled and available 24/7.
WordPress VS Squarespace; Which Should You Chose?
In the end, there is no clear-cut winner in the WordPress vs Shopify battle. Your choice would ultimately depend on your personal preferences and the requirements of your business. If you want something quick and simple, go for Squarespace. However, if you have the time, technical expertise, and budget, then it doesn't get better than WordPress; the possibilities are endless.
Can’t decide? Maybe ask an expert? IIInigence is an excellent team of tech experts offering top-notch web development services globally. We have helped hundreds of businesses reach their true potential by developing stunning business websites and eCommerce stores on both WordPress and Squarespace. We believe in staying ahead of the curve and providing the best solutions to our clients. You can check out our portfolio by visiting our website or schedule a call with one of our experts to see how we can help you.