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WordPress vs Blogger: The Ultimate Head-to-Head Battle

There are over 1.7 billion websites on the internet, and this number keeps increasing every day. Approximately 600 million of these websites are blogs. This makes the decision to start a blog an easy one. You've undoubtedly already thought about what to write and how it should appear. You might also know a little about blogging and marketing in general. However, if you've never worked on your own website before, there’s a high chance you are not aware of which platform to use.

WordPress and Blogger are two of the most popular blogging platforms available on the internet. This gives rise to WordPress vs Blogger debate. In this article, we are going to present a comprehensive WordPress vs Blogger comparison to help you choose the best platform according to your needs. So, without further ado, let’s find out the difference between these two platforms and check out which is better than the other.

What Is WordPress?

WordPress has grown to become one of the most popular web publishing platforms since its initial release in 2003. It now powers more than 40% of the whole web. WordPress, in its simplest form, is an open-source content management system (CMS). It allows users to build their own website or blog without having any coding knowledge or technical skills. You can create personal blogs, professional portfolios, company websites, eCommerce stores, smartphone applications, and membership sites using WordPress. The platform comes free of charge and is completely free to install, use, and modify.

Features of WordPress:

Here are some of the most prominent features of WordPress:

  • Manage Your Website Content with Ease: You can easily manage the content of your website as much as you want, anytime you want.

  • Add Additional Website Editors Easily: You can quickly add/edit/delete extra editors to allow users in your company to access your website's content.

  • Image Editing: Adding photos to your WordPress posts and pages is pretty simple and easy. In fact, WordPress allows you to do basic image editing as well.

What Is Blogger? is a free Google platform that allows you to create blogs and share whatever you want. Since its beginnings in the late 1990s, Blogger has offered countless individuals a voice by becoming the first online blogging platform. In general, Google hosts the blogs as a subdomain of It allows users to create up to 100 blogs per account. Despite its loss in popularity in the United States, Blogger maintains a large worldwide user base and is available in over 60 languages.

Features of Blogger:

Here are some of the most prominent features of Blogger:

  • Login Using Your Google Account: As is a Google platform, it allows you to seamlessly link your account with your Google account. This gives users an easy login or sign-up experience.

  • Technically less complex: A beginner can easily understand and update their blog using Blogger.

  • Create Pages, Forums, and Discussion Groups: You can build pages, write an article, and do a variety of other tasks and instantly post them to the internet. You can also view all individuals who have written blogs and given feedback or comments on their blogs.

  • Google Adsense: You can monetize your blog directly using Google Adsense. There are multiple other ways to monetize a Blogspot blog apart from Google Adsense as well.

WordPress vs Blogger: Head-To-Head Comparison

Now that you’ve gotten a general idea of what Blogger and WordPress are about, it’s time to compare the two and find the winner. In this section, we are going to evaluate the two platforms based on simplicity, ease of use, design, themes, integrations, pricing, and customer support.

Difference # 1: Ease of Use

WordPress has invested significant efforts in making its platform user-friendly and easy to use for beginner bloggers. Even though WordPress is pretty intuitive and simple to use, there is no denying that it requires a learning curve. You’ll need to purchase a domain name and web hosting, which only takes a few minutes. Few hosting providers will install WordPress for you, whereas others employ automated installations.

With Blogger, you can simply sign in using your Google account to start blogging in less than a minute. You can select a layout or a theme from the available options. It’s literally as easy as it gets!

Difference # 2: Templates

WordPress offers over 8000 free templates and themes to choose from. Astra is one of the most popular WordPress theme templates, with over one million active installs. Apart from free themes, multiple marketplaces exist, such as Themeforest, that provide hundreds of paid templates.

When it comes to themes and templates, Blogger lags far behind WordPress. Although there are a few templates available, the selection is restricted as compared to WordPress. When you've chosen a template, you'll only have a few customization features, such as changing its colors and layout. Although Blogger's customization choices are user-friendly, they remain pretty basic as compared to WordPress.

Difference # 3: SEO

WordPress offers a wide range of built-in SEO tools. You can also ping and blogroll on top of building static URLs called permalinks. WordPress thrives when it comes to third-party SEO tools and plugins. They allow users to raise the bar for SEO on their blog to new heights.

Blogger templates also allow you to adjust multiple on-site and on-page SEO elements. If you’re familiar with SEO, Blogger offers enough features to help you rank as long as you’re providing good content. As it is a Google tool, it allows you to customize permalinks for better SEO as well.

Difference # 4: Plugins and Integrations

As compared to other blogging platforms, WordPress has the most extensive library of third-party extensions (plugins). The official plugin directory has around 58,000 free plugins. If that's not enough, there are many more premium alternatives available in third-party markets. For example, CodeCanyon sells approximately 7,400 plugins. So, in short, no matter what you want to do, it can be made possible with such a huge plugin library. To make things even better, WordPress allows you to develop and integrate your own plugin to get your desired features.

On the other hand, Blogger also features Gadgets that you can add to your blog. These are created by Google and other developers to enable you to put AdSense advertisements, display featured articles, provide search feature, and so forth. It also comes with a few preinstalled gadgets. As compared to WordPress, there are just 26 Gadgets available in Blogger. In addition to this, you can add multiple third-party widgets by writing a code in the HTML of your blog or placing it straight in the body of your posts or pages.

Difference # 5: Pricing

Both WordPress and Blogger are free to start with. With their free versions, you will get a free sub-domain that you can use as your site address. However, if you want to look professional, you need to purchase a proper domain from a domain registration company like A domain can cost around $14.99 per year. With WordPress, you also need to purchase hosting to set up your blog. Meanwhile, you don't need any hosting with Blogger.

Also, with WordPress, if you want more functionality or a custom theme, then you'll have to purchase plugins and hire developers. Blogger's themes, gadgets, and other choices are all free; however, you might need to pay for some third-party themes. All in all, Blogger is the more budget-friendly option, but it comes at the cost of customization and scalability. The biggest advantage of WordPress is its versatility. For instance, if you want to convert your blog into a proper business or portfolio website at a later date, you can easily do it. In fact, you can add eCommerce functionalities to it as well.

Difference # 6: Support

Although WordPress offers an incredibly user-friendly and simple-to-use experience, it does require a little time to learn. You can read their official guide to understand exactly how things work or visit their help website to quickly find the answers you're looking for. To be blunt, their official support isn't great. However, they have a massive active community that you can visit to find solutions to any of your problems. It's one of the biggest and most effective communities.

With Blogger, you receive the extra benefit of Google's powerful, secure infrastructure. You will not be responsible for maintaining your server resources, blog security, or generating backups. Blogger does all of this for you. The downfall is that if Blogger goes down, your site will go down with it, along with all the other websites hosted on it. So, when the Blogger site is down, there is nothing you can do to retrieve your blog.

WordPress vs Blogger: Which Platform Should You Choose?

Selecting the right platform for your new blog is not exactly a straightforward task. In fact, with thousands of choices available in the market, it can easily become an overwhelming decision. Here's a brief rundown of everything you'll need to know when choosing between Blogger or WordPress:

  • Blogger: It is a completely free and extremely basic blogging platform that will have you up and running in minutes. However, your opportunities for personalizing your blog and going beyond simple post creation are very limited.

  • WordPress: Getting started with WordPress takes a bit more time (as well as the price of a hosting plan and a domain name). However, it's simple to use for beginners, and it has a wide range of customization possibilities. It offers a multitude of features for professional users as well, and it can easily scale with your site as it grows.

How can we help?

Overall, it's difficult to select a clear victor in WordPress vs Bloggers comparison. In the end, it depends on what kind of blog you’re looking to run and what your requirements are for it. For instance, if you want your blog to look highly customized and professional and don't mind paying extra for it, WordPress is the right choice for you. Meanwhile, if you just want a platform to run a simple blog on the minimum possible budget, you may want to consider Blogger.

If you’re still finding it difficult to make a choice between WordPress and Blogger or any other platform, it’s time to consult an expert. IIInigence is a widely recognized team of tech experts and developers providing technological solutions to businesses all over the world. If you’re looking for an agency to help you set up your blogging website, IIInigence can help you do that in no time. Simply schedule a call with one of our experts to understand what works best for you and what’s the ideal solution for your business.