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Wix vs WordPress: The Ultimate Battle

Are you thinking of making a new website for your business? Well, you have come to the right place. Till this point, you might have come across the terms ‘WordPress’ and ‘Wix’ in context to website building. WordPress and Wix, in short, are cloud-based website builders that provide design and web hosting services to their customers. However, the question is; Which one should you use to create a website for your business? In this article, we’ll cover a detailed Wix vs WordPress comparison to understand which one is better and ideal for your business needs.

WordPress is the most basic and the most popular way to create a website or blog. Almost 40% of the websites online are powered by WordPress. WordPress offers a simpler way of web development without really having any programming knowledge. Plus, it offers an open-source content management system, which makes it very accessible.

Wix, on the other hand, is a cloud-based website builder that provides design services and web hosting. It is also quite simple and requires no expert skills in web development. The websites that are built on Wix are managed and maintained by the Wix website. It also provides options for the level of web development experience the user has to offer the best possible experience. Now that you have the basic idea of both platforms, let’s start our Wix vs WordPress comparison to see which one comes on the top. So, without further ado, let’s dive into it!

Wix vs WordPress:

The most prominent difference between Wix and WordPress is that Wix is a website builder and WordPress is a content management system. Both allow users to build good quality and user-friendly websites in an intuitive and simple way. However, it is no doubt that even the simplest of websites require time, money, and somewhat knowledge to give an excellent user experience. That is where the difference between Wix and WordPress comes in.

So, the big question is: Wix vs. WordPress, which is better? Well, there isn’t a simple answer to this question. So, let’s explore different parameters to judge and compare which one is better for you.

1- Wix vs. WordPress Price/Cost:

The total cost of maintaining and developing the site entirely depends on the needs of the user. So, the basic aim of any business is to find a website builder that offers a budget-friendly plan to achieve those requirements. The cost of building a website is a very important factor when choosing which site-building platform to opt for.


  • Wix offers a basic website builder for free, with two catches; it adds brand advertisements on top and bottom, and you cannot use a custom domain name.

  • Premium plan has options regarding storage and bandwidths, while the best value seems to be on the unlimited premium plan at $12.50/month.

  • Business and e-Commerce plans start from $17/month for small setup websites.


  • WordPress is open source and free for everyone; however, it requires a personal domain name and web hosting for installation.

  • A basic plan with WordPress hosting provider Bluehost costs $2.75/month, including a free custom domain name. There are several other hosting options like GoDaddy, SiteGround, etc. You can check their plans and choose the one that suits your needs.

  • A managed WordPress hosting provider like WP Engine costs $29 per month.

  • Premium WordPress themes or plugins cost extra.

  • It offers full support for eCommerce using open source and free plugins.


WordPress has more variety of flexible plans that you can choose from. The cost depends on how many resources you are using and can be increased or decreased through the number of plugins and add-ons when required. Apart from this, the WordPress website can be used freely. So, for this round, WordPress is the clear winner.

2- Wix vs WordPress: Ease of Use:

The complete idea of using Wix or WordPress by yourself is to avoid the need for a web developer. Both platforms allow users to build websites without learning web development and programming. Let’s compare which platform is more user-friendly and can easily be handled by the least experienced individuals.


  • Simple drag and drop interface with element selection and editing on the website in the WYSIWYG interface.

  • Drag and drop feature comes with easy rearranging material on the pages, writing content, and adding media in a very simple and user-friendly environment.

  • Excellent for beginners with the least amount of coding information required.


  • WordPress Block Editor allows live previews while editing.

  • Offers visually stunning layouts by adding blocks containing all common elements like text, headings, buttons, background images, galleries, etc.

  • Access to themes or website templates that are fully customizable.

  • Drag and drop page builder plugins are available for WordPress.


Wix and WordPress both offer excellent services for beginners. Wix is convenient with the editor interface, but it does not contain advanced features. Here, WordPress comes in and offers an easy interface that has the option to be extended into something more advanced and complex with a bit of a learning curve. So, there isn’t any specific winner in this round, as it heavily depends on your requirements. Personally, I would choose WordPress simply because it offers advanced functionalities.

3- Wix vs WordPress: Designing, Layout & Customization:

Design and Layout are the factors that determine the first impression of a user on any website. So let's see which platform wins in Wix vs. WordPress battle for customization, design, and layout.


  • Wix has 900+ pre-made templates to choose from. All these designs are responsive and written in HTML5.

  • Built-in tools can be used to remix the template, change layouts, and rearrange items.

  • The designs range from different themes like business, arts, etc.

  • The disadvantage is that once a template is selected, it cannot be changed, but you can modify and customize it.


  • Thousands of free and paid themes with levels of options available. They range from small personal sites to advanced business sites, some of them with customization options. Plugins can be used to further styling.

  • A completely custom theme can also be created.

  • Plugins can be used to deploy a website, product page, sales pages, or even coming soon pages regardless of the theme used.

  • WordPress themes can be changed at any time.


WordPress contains a more flexible and wider range of themes. Using WordPress, you can easily switch or customize themes as much as you want without limitations. So, WordPress is the clear winner in this round.

4- Wix vs WP: Apps & Plug-ins:

Apps and plugins are third-party extensions that can be used with the platforms for extended features. On Wix, these are known as apps, and on WordPress, these are called WordPress extensions/plugins.


  • Wix offers nearly 200+ apps that you can add to your site. These apps contain features like adding comments, contact forms, gallery, email marketing, social media buttons, etc.

  • Many of the apps available are free or have lite versions.

  • The ones that are not free require payment and vary in price.

  • The variety of these apps is limited, but they cover most of the features required by users.


  • Currently, there are 5800+ free plugins that offers in its directory alone, with premium plugins on other marketplaces as well.

  • Plugins for WordPress can cater to probably every feature possible, whether it be selling online courses, building membership websites, creating contact forms, etc.


WordPress is clearly the winner here. Even though Wix’s app library is growing, it is still limited in comparison to WordPress.

Final Thoughts:

Taking Wix vs WordPress SEO, eCommerce, maintenance, and blogging into consideration, it is quite obvious that WordPress is a relatively better option for beginners looking to create a website for their business. On the other hand, Wix is a perfect choice for small businesses that want their website to run fast and smoothly. Although both WordPress and Wix give you amazing services when it comes to creating your own business website, they can be a little limited when it comes to complex user flows. In that case, it is best to hire a website development company to create a custom website for your business.

Here at IIInigence, we offer the best services in the market for website development using the platform that best suits your needs. We are Icon Business Partners with Wix and have also deployed 300+ WordPress websites to this date. You can head over to our Progressive Web and Mobile App Development Service page to see how we can elevate your business experience with a stunning business website. Plus, you can check our recent projects to analyze the quality of services we have been offering to our customers. If you still have any queries, simply reach us out, and we will help you in the best possible way.