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Wix vs Squarespace: The Ultimate Head to Head Battle

Businesses looking to invest in their first website without a technical team at their hands often consider self-hosting, drag-and-drop website builders. In this regard, the two most popular options are Wix and Squarespace – two of the largest website builders in the market. Both Squarespace and Wix are excellent for beginners and if you want to create a basic website, let’s say for your wedding album, you can't go wrong with either one.

However, as your requirements become more specific, the small differences between each will start to matter more. In this article, we will cover a comprehensive Wix vs Squarespace comparison highlighting all the major differences between both platforms to help you choose the best one according to your needs. So, without further ado, let’s dive into it!

What is Wix?

Wix is home to millions of websites around the globe and has enabled many businesses and blogs to reach wider audiences. It is available as SaaS (software as a service), and its pricing plans start from 4 dollars a month to $25/month.

Wix has a very intuitive interface that enables even the least tech-savvy amongst us to set up a modern website. For those of us who require more in-depth tools and analytics, Wix offers all the tools to run a successful online store and manage SEO. Similarly, for the bloggers out there, it offers some very exciting features, which we’ll get into later.

Features of Wix

Getting started on Wix is pretty straightforward. You just need to log into the Wix website builder, pick a template, and start drag-and-dropping elements you want from the menu on the left side. The best thing with Wix is that you don't even need a template to get started; you could just start with a blank page and design it as you like. Keeping this in mind, the possibilities are pretty much endless, and you have the ability to create something completely custom without having programming knowledge. Here are a few key features of Wix that will help you get started on your website:

  • Templates, Galleries, and Fonts: Content is king, but it needs to be presented in the right way. Wix offers some of the most stunning templates, as well as the added ability to customize them as you wish. Furthermore, you can choose from over a hundred fonts or upload a font of your choice. What’s more, you can conveniently use photo galleries as well.

  • Professional Features: When choosing a platform to build your website, you should always keep the future in mind. With Wix, you can rest assured that you will have access to social tools, contact management, professional mailboxes, live chat, and much more. All this will make sure that as your business and feature requirements grow, you’ll have plenty of room to expand.

What is Squarespace?

Millions of websites are hosted on Squarespace, which has enabled talented artists and merchants to improve their online presence. Just like Wix, Squarespace is also available as a SaaS (software as a service), with monthly plans ranging from $12 to $55.

What distinguishes Squarespace is its ease of use, which allows even the least tech-savvy among us to get started on their websites with just a few clicks, and as those websites grow, higher-tier plans cater to their needs. Squarespace is also the go-to platform for many eCommerce sites, with award-winning templates that can be customized to reflect your brand image.

Features of Squarespace:

Squarespace understands that many customers do not need complex features and simply want things to work. Keeping with that theme, here are a few key features that Squarespace nails:

  • Customizable Templates: Each Squarespace template can be customized to reflect your company's identity. These templates support all major content types, including pages, galleries, blogs, commerce, calendars, and more. Most importantly, these templates are designed using the most recent HTML, CSS, and JavaScript techniques to ensure that they are optimized for modern browsers and mobile devices.

  • Pre-built Layouts: Squarespace gives pre-built layouts allowing users to create a page using pre-designed structures for a variety of purposes such as contact, about, blog, portfolio, products, and more. You can also change the appearance by adding or removing certain blocks.

  • Design Tools and Panel: Squarespace offers flexible layouts, configurable color palettes, Google and TypeKit fonts, free high-quality images from Unsplash, a unique backdrop art creation tool, built-in photo editing features, video, and background banners. Thanks to hundreds of configurable variables such as fonts, colors, and animations, your Squarespace website can be customized to look unique with just a few clicks.

Wix vs Squarespace: Head-To-Head Comparison

It should be pretty clear by now that both Wix and Squarespace cater to the same audience and have more or less the same features. However, there are small differences that add up to giving each platform distinct strengths and weaknesses. These differences can be ignored if all you need is a website with basic functionality, as both platforms will serve you equally. However, if you want something more complex, here are a few key differences between Wix and Squarespace that you need to consider:

1- Editor

It might seem like we're nitpicking, but the way both platforms go about while you build your website is drastically different. With Wix, you have a simple drag and drop function. On the other hand, Squarespace uses the grid layout system.

The more drastic difference comes in terms of the ease by which you can manipulate elements, and Wix just makes it much easier to edit templates. All in all, Wix seems much more user-friendly and intuitive, in our opinion. However, keep in mind a caveat with Wix, if you decide to switch templates halfway through, you'll lose all the content you’ve uploaded.

2- Publishing

Publishing options matter a lot, especially when you could technically have a website up and running without paying a penny through Wix. Obviously, it would have pretty barebones functionality. Still, it should be good enough to get you started on your blog or portfolio. We recommend buying premium versions after you've started to upload content to your website.

With Squarespace, you have to buy hosting before you can publish your website. In the long run, this difference might seem menial, but for those of you who just want to try out an idea and build a website for it, Wix is the better choice.

3- eCommerce

Right off the bat, Squarespace is better for eCommerce sites. Don't get us wrong, Wix can get the job done for eCommerce sites as well, but Squarespace just does so many little things better. Moreover, it's easier to set up an online store through Squarespace. Most importantly, there are some key features that Wix doesn't offer. For instance, Squarespace offers exceptional features such as tax calculation, email receipts, gift cards, and much more. Unfortunately, these features are missing in Wix. So, Squarespace is the clear winner in this category.

4- Blogging

Blogging is what made Squarespace so popular in the first place. Even though most blogging sites don't require fancy functionality, Squarespace somehow managed to introduce features that previously required programming knowledge or a dedicated developer to integrate.

Squarespace gives you the ability to have multiple authors and scheduled posting. This may not matter much if you’re just getting started. However, accounting for future growth, these features are nice to have. Wix offers these features as well; however, Squarespace is just a step ahead in the category.

5- Traffic

At the end of the day, traffic matters most. The higher the number of people that look at your content, the higher your bottom line will be. The first thing is to establish where most of your traffic is coming from. If you have mobile users, then go with Wix. It’s because the Wix website builder for mobile devices is much easier to use, cleaner, and intuitive in comparison to Squarespace.

At the same time, we shouldn't forget that most of our traffic is generated from our search result ranking. Without getting into too much detail, Squarespace has a much better search engine optimization suite. So, if you plan to grow organically in the search results, Squarespace is the platform you should choose.

Wix vs Squarespace: Which Platform Should You Choose?

There isn’t a clear winner in the Wix vs Squarespace battle. It should be pretty obvious by now that Squarespace and Wix aren't that different, and no matter which platform you choose, your experience will be almost the same. The exception is that Squarespace is much better for eCommerce sites, while Wix is better suited to create custom websites. Furthermore, pricing isn't that different between both platforms, and that’s why we didn't discuss it much during this post. In the end, pick the platform you feel better caters to your requirements and will prove to be a solid foundation for your website.

Final Thoughts:

Let’s be honest. Designing a website for your business is a rather significant decision. After all, a business has many stakeholders, including business owners, designers, and even brand specialists. So, to make sure the experience remains smooth for your visitors, you need to make sure you select the best hosting platform and an effective website builder.

Most importantly, you need to make sure that your business website reflects the true nature of your business and it's developed according to modern digital standards. This requires extensive web development experience, an eye for design, and, most importantly, familiarity with industry standards. If you lack any of these, your website may not turn out to be good enough to leave a mark on your visitors. That’s where we come in.

Here at IIInigence, we stand proud as one of the best web development companies in the USA, offering top-notch services for years. We have a brilliant team of tech experts, and we have helped several companies scale their businesses by developing a smooth and efficient website. Simply get in touch with one of our experts, discuss your requirements, and let us help you develop a stunning website that features a minimalistic, modern, user-friendly, and responsive design on any platform.