WooCommerce vs Shopify is a never-ending debate. Both Shopify and WooCommerce are among the most popular choices for developing eCommerce websites owning to their diverse pool of benefits. So, how can you decide which one is right for your eCommerce business? Shopify supports around 800,000 online stores. Meanwhile, WooCommerce claims to be the best eCommerce platform on the internet. So, which platform wins in the WooCommerce vs Shopify battle?
If you look at Google Trends over the last few years, you'll notice that both WooCommerce and Shopify have shown steady growth in the eCommerce sector. This makes it even harder to make a choice between them. In this article, we will have a comprehensive look at the WooCommerce vs Shopify comparison on different matrices, including design, pricing, analytics, etc. So, without further ado, let’s dive into the Shopify vs WooCommerce debate and find out which platform is the best option for your business.
What Is WooCommerce?
Simply put, WooCommerce is a WordPress eCommerce plugin. This means installing WooCommerce on your WordPress website gives you full-blown eCommerce platform functionalities. It simplifies the process of developing and maintaining an online store by providing respectable levels of flexibility and a number of critical features, including inventory and tax administration, secure payments, and delivery connections.
WooCommerce supports 99 percent of all WordPress stores and has over 27 million downloads to date. On top of this, it is simple to use for inexperienced website owners and beginners looking to set up an online store. WooCommerce is by far the most used and perhaps finest WordPress eCommerce plugin. Its integration enables you to incorporate both outstanding SEO benefits and eCommerce capabilities.
Features of WordPress WooCommerce:
Here are the most prominent features of WooCommerce:
Complexity of Plugins: The users can simply integrate the WooCommerse plugin into the WordPress CMS. Automattic, a well-known name in the WordPress world, is responsible for the maintenance of WooCommerce. WooCommerce is open-source, which means it can be customized, but it also means that the user is expected to do more.
Simple and Robust: Despite the fact that WooCommerce is a free platform, it is not limited to small enterprises. You can create a professional online store using the WooCommerce plugin as well. It has extensive order monitoring and customer interaction features that allow users to perform a variety of actions, such as managing orders, updating delivery status, giving discounts, and much more.
Built-in Blogging Capability: WooCommerce doesn’t just allow you to sell your products, but it also allows you to publish articles and blogs to market your brand to the public. Therefore, you don't need to establish a separate blog for it because it's already built into WordPress.
What Is Shopify?
Shopify is an easy-to-use cloud-based eCommerce platform that charges a subscription service that allows you to build your business both online and offline. It enables you to sell online (through your website) and in-person (with Shopify POS). You can build a website and utilize their shopping cart solution to sell, ship, and manage your items.
This eCommerce website builder includes features for all, from novices to experienced eCommerce professionals. In addition, it contains several tools to assist you in analyzing each area of your online store. Users can use these solutions to create personalized online experiences for consumers while maximizing the Return on Investment (ROI) for their business.
Features of Shopify:
Here are the most prominent features of Shopify:
Analytics: Analytics and detailed reports are critical for determining how well your online shop is performing. How often do people come to your store? Where do they come from? How long will they be here? And where did they find out about you? Businesses can learn a great deal about their sales and customers by using Shopify's analytics and reporting feature. Your Shopify subscription package determines the kind of analytics and insights available to you.
Payments: Shopify accepts all popular payment channels, including PayPal, Amazon Pay, Square, and cryptocurrencies, along with over 100+ additional choices. Shopify continues to add payment alternatives, particularly from local suppliers, to assist business owners in boosting their conversion rates.
WooCommerce vs Shopify: Head-To-Head Comparison
The main difference between Shopify and WooCommerce is that Shopify is a cloud-based platform developed specifically for eCommerce solutions, while WooCommerce is a WordPress plugin that gives you full-blown eCommerce features when you install it on your WordPress site.
Businesses looking to set up an eCommerce store have difficulty selecting an eCommerce platform as they don't know what to search for. Let’s take a deep look into a complete comparative analysis of Shopify vs WooCommerce to understand their benefits and limitations. This will help you decide which platform is the right choice for your business.
Difference # 1: Ease of Use
One major downside to WooCommerce is that it isn’t a web-hosted eCommerce platform. So, in order to use it, you must install, maintain upgrades, preserve backups, and ensure that your store is safe. On the plus side, WooCommerce offers a great deal of customizations allowing the user to get complete control over the platform. With the help of over 59,000 WordPress plugins, you can add any feature imaginable to your website.
The greatest advantage of Shopify is that it has a built-in online shop, which means it handles a majority of the technical aspects of running a store. Establishing and maintaining stores on Shopify is a snap because of its ergonomic interface, which includes everything from your domain name and hosting (where your site sits online) to any security (SSL) certifications.
Difference # 2: Design and Templates
WooCommerce's default theme, Storefront, offers fresh and modern aesthetics and is completely responsive on portable devices. WooCommerce can work with any template available in the market. This means you can select any WordPress theme template, and WooCommerce can easily work with it.
The visual quality of Shopify's themes is one of its major selling features. Shopify provides 73 template options, with 9 of them being free. Apart from this, all themes can simply be changed using the Liquid code and the theme editor from your Shopify admin.
Difference # 3: Pricing
WooCommerce is a free, open-source WordPress plugin. However, a domain name (about $12 per year) and Webhosting ($5-$25 per month) are required to host your WordPress site. WooCommerce costs can include add-ons such as a template ($59), plugins and extensions (starting at $25), and development expenses.
On the other hand, Shopify provides a complete solution for your online business. It offers multiple packages that you can select depending on your requirements. These include:
Shopify Lite: Shopify Lite is the cheapest option to sell online, costing $9 a month and enabling you to sell an infinite number of products or services.
Shopify Basic: Shopify Basic is ideal for entrepreneurs that wish to start a new eCommerce store. It comes with all essential eCommerce functions and costs $29 per month.
Shopify: The Shopify plan costs $79 per month and includes everything you need to start and develop a business.
Shopify Advanced: Advanced Shopify charges $299 a month and is suitable for medium and large-scale businesses.
Shopify Plus: With a starting price of $2000 per month, Shopify Plus is the top-tier option for big businesses. With this package, you'll get loads of amazing features like advanced security and comprehensive payment options for setting up a global solution for dealing in multiple currencies.
Difference # 4: SEO
WooCommerce is developed with SEO-friendly code. It allows you to go deep and provide extensive meta descriptions and titles to inform Google what your pages are about. WooCommerce additionally supports a large collection of SEO plugins on WordPress to help you optimize your store, such as Yoast SEO and more.
When it comes to SEO, Shopify does have certain limits. In truth, Shopify users cannot fully alter their URLs. This is due to Shopify's inflexible URL structure, due to which certain elements of your website URLs cannot be updated.
Difference # 5: Security
WooCommerce does not offer any security features, so the responsibility of keeping your online store secure falls on your shoulders. To be more specific, you will need to obtain your own SSL certificate, set up your website security plugins, 2 different authentications, and be PCI compliant on your own to safeguard your site.
Shopify includes free SSL, which means that all data sent between you and your customers is secured. Apart from this, it is also fully PCI-DSS compliant, making it safe for users to enter credit card and debit card details. This is another major selling point of Shopify. Users do not need to go through the trouble of maintaining store security and can direct their efforts towards their business.
Difference # 6: Analytics
WooCommerce offers built-in analytics, which allows you to get to know more about your consumers and how they engage with your shop and its products. It comes with an amazing collection of metrics, presented in a simple, easy-to-use interface. With the help of extensions, you can even link WooCommerce with additional analytics platforms, such as Google Analytics.
Shopify provides a complete collection of reports and dashboards, which can be extended by subscribing to a higher-level subscription plan. In addition to the standard analysis provided by Basic Shopify, other upgrades such as Advanced Shopify or Shopify Plus can provide deeper analysis options via the use of filters.
Shopify vs WordPress WooCommerce: Which Platform Should You Choose?
It’s no doubt both Shopify and WooCommerce are excellent platforms for launching an eCommerce business. The answer to the question ‘Which is the right fit for my business?’ comes down to your own interests and requirements. Shopify is a great choice if you’re new to eCommerce and don't want to deal with the struggle of technical aspects. It is far more user-friendly, does not require any installations, and allows you to be up and ready instantly. Payments are easier to set up, and pricing plans are simple to grasp.
If you’re looking for a solution with useful SEO features, WooCommerce is an excellent choice for your business. In addition, it offers a great deal of customization options allowing you to set up your website exactly how you can imagine. If you’re looking to integrate an eCommerce store within a larger website, such as blogs or pages, then WooCommerce is the one for you.
How can we help?
Setting up an eCommerce store can be a pretty daunting process. Where should you start? What do you need to do? What’s the right platform for your business? If you are struggling with these questions as well, we are here to help. Here at IIInigence, we offer a wide range of technological solutions for businesses looking to set up their eCommerce website. Our team of industry specialists can help you answer your questions and build an eCommerce website from scratch.
Whether you’re looking to invest in building a Shopify or a WooCommerce store, our team can help you get started and set you on the path to success. You can check out our portfolio and read testimonials by visiting our website to witness our exceptional work. If you still have any questions, feel free to set up a quick call or a discovery meeting with one of our experts to see how we can help you add value to your business.