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Shopify vs Wix: The Ultimate Head-to-Head Battle (2022)

Wix vs Shopify has always been the center of a heated debate. After all, these two platforms are among the most popular website builders for eCommerce. Shopify and Wix both assist in developing your website fast & easily, and both allow you to sell items and services online. However, there are significant differences between the two website builders as well.

While Shopify is much more robust, Wix offers greater creative freedom when developing your site. Originally, Shopify was meant to construct eCommerce platforms, whereas Wix was created for developing content-based websites. In this article, we will dive deep into the Shopify vs Wix debate, explore the differences between both platforms, and determine which is the best eCommerce builder according to your business need.

What Is Shopify?

Shopify is an easy-to-use cloud-based eCommerce website builder that charges a subscription service allowing you to construct your business both online and offline. It enables you to sell products or services online (through your website) and in-person (with Shopify POS). You can build a website and utilize their shopping cart solution to sell, ship, and manage your items.

This eCommerce website builder includes features for all, from novices to experienced eCommerce professionals. In addition, Shopify contains several tools to assist you in analyzing each area of your online store. Businesses can use Shopify to create personalized online experiences for their consumers while maximizing their return on investment (ROI).

Features of Shopify:

  • Store Administration: Once you've created an eCommerce website, you can use Shopify's extensive range of features that simplify, optimize, and automate the management of your eCommerce website and customer information.

  • Payments: Shopify accepts all popular payment channels, including PayPal, Amazon Pay, Square, and cryptocurrencies, along with over 100+ additional choices. Shopify continues to add payment alternatives, particularly from local suppliers, to assist business owners in boosting their conversion rates.

  • Customer Profiles: It is easier to manage and monitor your customers' information and purchase history by getting them to register an account before making a purchase. This may seem like a strange concept at first, however, it is really beneficial for your business. Creating customer accounts can allow you to see who bought what item. This can help you identify your ideal clients.

  • Analytics: Analytics is critical for determining how well your online shop is performing. How often do people come to your store? Where do they come from? How long will they be here? And where did they find out about you? Businesses can learn a great deal about their sales and customers by using Shopify's analytics and reporting feature. Your Shopify subscription package determines the kind of analytics and insights available to you.

What Is Wix?

In simple terms, Wix is a website builder that allows you to rapidly construct an online presence using an easy-to-use drag-and-drop interface—no coding or FTP experience is necessary. Wix, as being among the top online website builders, has announced the launch of a new version called Wix eCommerce in 2020. Its new update is aimed at small and large online retailers, brands, and merchants everywhere around the globe. Wix eCommerce introduces plenty of fresh & intriguing features, ranging from enhanced shop and payment experiences for customers and businesses to financial management, and more.

Features of Wix:

  • Customized online store: Wix allows you to develop a one-of-a-kind and unforgettable shopping experience for your customers. It can help you convert visitors to buyers by customizing every area of your website, from the storefront to personalized cart, and checkout.

  • Shipping is always free: Increase your revenue by providing free delivery to your customers. You can set up a free delivery rule for orders that exceed a certain price range, or give your customers a free voucher.

  • Inventory management via many channels: Wix helps to manage and coordinate your complete inventory across all of your distribution channels. You can keep track of your stock levels, top goods, and suspend selling once your inventory is depleted.

  • Personalized marketing campaigns: Using one-of-a-kind email marketing campaigns, you can entice customers to return to your shop. You can select one or more of their amazing email templates and personalize them to match the branding of your company.

  • Organization of Products: It allows you to sort your goods by category, style, sale, and other factors. You can also create categories and add goods with one or more collections while customizing their appearance on your site.

  • Digital goods: In your shop, you can sell digital things. Simply, add your songs, fitness courses, eBooks, and other products to allow customers to buy and get their digital purchases via email immediately.

Shopify vs Wix eCommerce: Head-To-Head Comparison

Are you struggling to make a choice between Shopify and Wix as your eCommerce platform for your online business? Don’t worry; we are here to help. Here is Wix vs Shopify side-by-side comparison to help you choose the right eCommerce platform according to your needs. So, without further ado, let’s dive into the exciting battle of Shopify vs Wix and see which platform comes on the top.

Difference # 1: Interface

In Shopify, the dashboard and editing system are entirely separated. Shopify provides various pre-built layouts to help you effectively construct and optimize an eye-catching online shop. Due to this, you'll need to switch back and forth between the preview and the back-end to examine the outcome and the front-end interface. It might take you a long time to organize the website as neatly as you would want.

Wix provides an outstanding user experience, along with simple and detailed tutorials and guides. Most importantly, installing an eCommerce plugin, is quite simple. Whenever you need to establish an online store quickly, you can utilize Wix ADI, which uses machine learning to generate a fully prepared layout in seconds. Or you can select a theme and edit it according to your branding with simple drag and drop functionality.

Difference # 2: Design and Templates

Shopify offers 9 free and 64 premium themes for online shops. The price varies between $140 to $350 depending on the complexity of the design. Regardless of how expensive it appears, each premium theme is visually and functionally cost-effective.

Wix has significantly greater design freedom than Shopify, with over 800 design templates. Wix has an easy-to-use drag-and-drop editor that allows the user to create their site to meet their specific business requirements. Users can also utilize the Wix Artificial Design Intelligence (ADI) editor if they prefer to create outstanding designs in a matter of minutes.

Difference # 3: Pricing

Shopify offers three price plans from 29$ to 299$ per month.

  • Basic Shopify - $29/month: This plan is ideal for merchants who want to develop a simple store or who are just starting out.

  • Shopify - $79/month: This plan includes all of the features of the Basic plan, in addition to professional revenue numbers, international selling assistance, and so much more.

  • Advanced Shopify – $299/month: This plan is ideal for businesses experiencing growth at a fast pace and wanting to scale effectively.

Wix eCommerce also offers three price levels ranging from $17 to $35 per month.

  • Business Basic - $17/month: Provides a set of features to merchants who have just launched a business in order to sell products/services online.

  • Business Unlimited- $25/month: Includes features such as tax calculators, drop shipping, numerous currencies, and much more.

  • Business VIP- $35/month: Offer all of the features of Business Unlimited along with priority assistance. The most amazing feature of this plan is the analytics, which helps you gain useful insights and make data-driven business decisions.

Difference # 4: Inventory

With Shopify, you will be able to monitor stock and have access to features such as stock notifications, automatic buy orders, year-end inventory reports, and user rights and accounts. The inventory monitoring system on Shopify offers comprehensive management and transparency into your business.

Wix allows you to link your chosen inventory strategies to your Wix store using open APIs. It keeps records of how many of a given product or product variations you have on board. Whenever you make a sale, the supply quantity is updated automatically.

Difference # 5: Report and Analytics

Shopify has plenty of reports and dashboards that can also be extended with higher-level subscriptions. In addition to the basic analysis provided by Basic Shopify, further upgrades like Advanced Shopify or Shopify Plus can enable detailed analysis through the use of filters.

Wix makes it easy to customize your company statistics based on website traffic, income analysis, customers' purchasing patterns, or exchange rate. You can pick how and where to display your data, adjust your reports to focus on data that interests you, and build new analyses from scratch.

Difference # 6: Customer Service

Shopify provides real live assistance 24/7 via email, chat, and phone. Additionally, it provides users with access to a comprehensive online resource center that includes guides, FAQs, and tutorials. Moreover, Shopify's online community has approximately 900,000 users, whom you can easily approach for help.

The Wix Help Center includes a comprehensive guide that is appropriate for answering frequently asked questions and fixing typical technical concerns. For all paid plan clients, Wix provides call-back and email support (Monday to Friday, between the hours of 5 a.m. and 5 p.m. PT). Except on weekends, customer inquiries are normally responded to within 24 hours.

Shopify vs Wix: Which Platform Should You Choose?

If you’re someone who is starting a new online business and looking for a low-cost entry plan without losing features, then Wix is a perfect option for you. It's simple to use and offers a great deal of creative control, making it an ideal tool for brand-conscious businesses. For multinational businesses looking for an excellently designed and developed platform that is effective and responsive for eCommerce, Shopify is the best solution. Although you'll need a larger budget to get started with Shopify, it's definitely a good investment due to its amazing sales tools and extensive app store.

How can we help?

So, that’s it peeps. We hope this article settles the Wix vs Shopify debate for good. While both the platforms offer excellent website builder services, they have their fair share of differences as well. In short, for small enterprises and brand-conscious entrepreneurs, Wix is a reliable option. On the other hand, for larger businesses, Shopify is a suitable option as it offers more flexibility and scalability. If you’re still wondering which platform will work best for your business, let our team of eCommerce developers help you make this decision easier.

Here at IIInigence, we offer a wide range of development services for businesses that want to set up their eCommerce store. We are Icon partners with Wix and also have a highly experienced in-house team of Shopify developers. We can help you develop your store from the scratch and help you scale it as well. If you are interested in collaborating with us, you can reach out via the contact page on our website or simply drop an email.