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Custom Coded Websites Vs Website Builders: The Ultimate Battle

It is no surprise that we are living in a rapidly growing digital era. Today, even things like ordering food have become nothing more than a matter of a few clicks. Therefore, for businesses to stay competitive in this world, it’s crucial to have an online presence either as a website or a web app. Your website is a digital reflection of your business and your philosophy. So for most businesses, you have two possible routes; a custom-coded website or a website builder. In this article, we’ll cover a detailed Custom Coded Websites vs Website Builders comparison to help you understand which one is better and ideal for your business needs.

Custom Coded Websites vs Page Builders Websites:

We, at IIInigence, believe that the ultimate choice between website builders and custom coded websites depends on the distinct needs of a business. Therefore, we are going to take a look at the Pros and Cons of both custom coded and page builder websites to help you decide the most suitable option.

Generally, custom coded websites require you to get in touch with a web development agency or a freelance web developer. Furthermore, you need to communicate with your development agency or freelance developer to explain your business requirements, functionalities required, and design philosophy in detail.

On the other hand, web builders allow you to develop your business website on your own, giving you full freedom over design and functionality elements. However, web builders are pretty limited and offer only a fraction of customization in comparison to a custom-designed website. Most importantly, if you want to design a website with complex design and functionalities, you may still need to get services from a web development agency or a freelance developer.

Today, people want a website that loads quickly, is attractive, and is easy to use. You can check our article on "The Impact Of Website Speed & Site Performance" to get a better idea of its importance. To get your business rolling with the best possible site performance and highly custom and user interface, we highly recommend you to hire a highly experienced and professional web development agency like IIInigence. Anyways, coming back to the topic, let’s continue our debate on the Custom Coded Website vs Website Builders with their pros and cons.

Websites Developed Using Web/Page Builders:

If you choose to go down the web/page builder route, you’ll forego many benefits exclusive to custom-built websites. However, these compromises come at the expense of the convenience that website builders offer. The plus side of page builders is that there are several web/page builders options out there, with WordPress and Wix being the most popular options. You can check our detailed article on the “Wix vs WordPress” comparison to choose the right option depending on your needs. Now, let’s take a closer look at what Pros and Cons of websites developed using page builders:


  • Cost-Effective: It’s always going to be more cost-effective to pick a page builder over a web developer. Their business model is designed to provide you with a website while reducing costs. It's because page builders normally write code for set functionalities and elements once, which are then used in several websites.

  • Easy to Develop: You can get precisely what you want as you have direct control over your website’s front and back-end elements. Furthermore, you can choose the functionality you desire, and it’s always going to be easier to bring to life your vision when you’re the one designing it.

  • Tech Support: Since your website shares most of its code with all the other websites created using your page builder, their tech support will be better able to solve issues as they would’ve encountered them before and would be very familiar with the code. On top of this, the more widely used a code is, the more updates and debugging it receives.

  • Shorter Development Cycle: Web page builders do not require you to write new code making the development cycle a lot shorter. Moreover, there’s going to be no need for testing as the code has already been tested. In fact, it’s continuously being tested with all of the other users running their page builder designed websites.


  • Poor SEO: Most websites developed with page builders will have the name of the page builder service in the URL. Consequently, you'll suffer from poor SEO and won't appear as high up in search results.

  • Slow Site Speed: Low loading speeds have been directly linked with how much time a user spends on your website. The slower a web page loads, the more likely users are to click out. Feel free to check our comprehensive article on "The Impact Of Website Speed & Site Performance" to understand the importance of a fast-loading website. Website-builders often suffer from low loading speeds as their code is bulky because it has to be highly configurable.

  • Ownership Concerns: When building a website with a web builder, you won't own the website. Instead, you're simply granted a revocable license like all other users. As a result, you'll own none of the code and front-end elements, and if you opt for free hosting, you won’t hold your URL either.

Fully Custom Coded Websites

On the other hand, you can choose to go down the custom coded website route. This’ll require getting in touch with a professional web development agency, communicating your needs, decoding technical language, negotiating price, staying in touch throughout the development period, and ensuring that the end product is up to spec. However, in the end, it may be worth all the trouble as you’ll be getting a unique website. With that said, let’s go over a few of the benefits you’ll enjoy and a few of the compromises you’ll have to make with custom coded websites.


  • Professional & Custom Design: Perhaps the most significant advantage of having a custom-coded website is that you can get it to look exactly the way you want it to. Nothing on the vast internet will look like your website. Moreover, it’ll ooze a more professional feel like a custom-tailored suit.

  • High Conversion: There’s no doubt that custom-built websites have higher conversation rates. It’s because of the attention to detail that goes into them. Moreover, they resonate more with your brand and target audience as compared to page-builder websites.

  • Good SEO: Customer-built websites with custom URLs are more likely to rank higher up in search results as compared to page-builder websites.

  • No Ownership Concerns: Unlike with page-builder sites, you’ll have complete ownership of your website and all of the visual elements as well as all of the code. This means that you may choose to switch your web developer in the future, and it grants you a certain freedom that a web-builder never could.

  • Excellent Site Speed: Custom-coded websites have tailor-made code that not only fulfills your needs but fulfills them in a streamlined manner. Web-developer prioritizes loading speeds when writing code. Moreover, you aren’t bound to pick a specific hosting. Instead, you’ll have the freedom to select the hosting service that suits you.

  • Professional Development Support: Often, web developers will offer a certain period of free maintenance. Moreover, they’ll help out with any troubles that you may face, help you set up, and give you demonstrations (often live) on how to get the most out of your website.


  • High Cost: All the pros discussed above come at a price, and the price is invariably more than what you’ll have to pay a web-builder service. However, pricing is often based on functionality.

  • Time: All good things come to those who wait. Suppose you want to enjoy a custom-built website. It’s going to take a web developer some time to write that code. This is usually a matter of weeks or even months, and it normally varies according to the complexity of the project.

Custom Coded Websites vs. Website Builders: Which one is Better?

Generally speaking, custom-coded websites are technically sound and will perform better than website builder sites. However, as with most things in life, nothing is definitively better. After all, it all comes down to your requirements. If you want a unique website with all the bells and whistles, go the custom-coded route. However, if you need a website right now and are on a budget, the website builder route is best suited to you.

Here at IIInigence, we can help you get the best of both worlds. Whether you need a fully custom coded website or a highly advanced website developed using a page builder, we are the agency to work with. We can help you with all web development needs with the assurance of providing a unique experience in a timely fashion. So, what are your waiting for? Contact us now, and let’s help you build a stunning businesses website optimized for maximum conversion.